Branding & website for HNO Dr. Irene Dax
Behind the Scenes
I developed the logo, designed the appropriate documents and the website for the ENT practice of Dr. Irene Dax. The required print media was gradually added until a complete package was created that was designed for the needs of an ENT practice.
The design was originally planned to work with medical symbolism such as pills or shells. Ultimately, the badger (in German: ‘Dachs’, pronounced ‘Dax’) was suitable as a mnemonic for new customers to get the name of the doctor in charge, namely Dr. Dax.
A website with multiple pages is not always necessary. A static one-pager was sufficient to list the relevant information of the ENT practice.