Product videos on ABK construction software solutions
Behind the Scenes
In the first instance, three explanatory videos about AVA and BIM were created for ABK. The aim of the individual product videos was to focus on the advantages of the respective software applications. The main challenge was to present the highly functional solutions a simplified way and to work out the USPs in order to support the (potential) user in understanding, at first glance, the benefits of the tools. Additionally, the added value of combining the software products needed to be explained.
In the character design, we wanted to balance the gender issue in the male-dominated construction industry without appearing too forced.
We packaged the whole task in short stories and presented it from the point of view of the respective actors or target groups, such as builders, planners or executing companies. All important messages are clearly communicated and artistically put in a nutshell!
There has never been a project with so many cancellations of team members, but we still met the deadline set at the beginning, without any stress. In the end, everything turned out fine. Almost… because Covid was discovered shortly after the end…
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