Character design, cover & layout on brand development

Behind the Scenes

Theresa works in the course of brand development and – among other things – with the archetype model. The model deals with the 12 archetypes of brand personality, such as ‘The Hero’, ‘The Lover’ or ‘The Magician’, which were initially designed in a last-minute action. My illustrations were enthusiastically received and from then on were used for different working documents (worksheets, presentations, lectures).

Years later, Theresa was in the process of publishing her book in 2020, I completely revised the archetypes as part of her book project, designed them as more mature and only female characters, thus suiting Theresa’s target audience: female, around 30-35, self-confident.

I also designed the cover of the book, the layout of the print, an online version and various graphics for social media campaigns.