Communication strategy, branding and website for Güteschutzgemeinschaft WDVS-Fachbetrieb
Behind the Scenes
For the branding of the association Güteschutzgemeinschaft WDVS-Fachbetrieb, we started with a survey among existing members, in order to define the status quo: Who are we and where do we want to go? The analysed results formed the basis of the communication concept. I sharpened the content, which the Güteschutzgemeinschaft wanted to future communicate, and defined the steps that were necessary for the further development of the association.
I developed two mascots for the visualization, which would henceforth be used throughout the printed matter: a pitched roof house, which stands for isulation in cold months, and a high-rise building, which reflects thermal isulation in hot weather. As a starting point for the design, I used the hand-drawn skyscrapers of their previous logo. In addition to the mascots, I designed a skyline, which may be used additionally on selected channels.
The heart of the new communication strategy is the redesigned website of the Güteschutzgemeinschaft, which works as platform for up-to-date information on the industry. It is primarily aimed at the technically affine target group for thermal insulation composite systems. I also redesigned the appearance of various types of printing.
In the technical implementation of the website, I was supported by Klickpunkt.